Business & Industrial – Cybersecurity
Overview
Client
Cybersecurity
Campaign Length
3 months
Geography
National
Total Investment
$331,011
Objectives
Successfully build brand awareness on a national scale among potential customers
Products Utilized
Programmatic Display & Pre-Roll Video
Results
34,044,112
total ads served
55,159
total clicks to clients website
.16%
overall click-through rate – nearly double the industry average
Strategy & Solutions
- The campaign underwent 2 renewals following its initial one-month run.
- The initial two campaigns employed behavioral and demographic targeting, focusing on households with young children and a minimum income fo $100,000, particularly those interested in technology exploration.
- Programmatic Display utilized 2 ads to broaden reach and mitigate ad fatigue.
- The targeting approach shifted in the final campaign to engage families with children, IT industry professionals, and gaming enthusiasts.
- A pixel was strategically implemented on the client’s US homepage to monitor clicks and interactions.
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