Legal – Personal Injury Attorney
Overview
Client
Personal Injury Attorney
Campaign Length
One Year
Total Investment
$319,275
Objectives
Increase inquiries though calls, form fills, and foot traffic
Products Utilized
Programmatic Display, Pre-Roll Video, Geofencing, Search Engine Marketing, Organic SEO
Results
$690,030
revenue gained from total digital investment, which is a 2.16:1 return-on-investment
123+
confirmed cases over 12 month campaign
$1MM
largest deal size captured through search engine marketing campaign
Strategy & Solutions
- The client discovered the attorney through a general Google search for local attorneys, leading to the generation of a traumatic brain injury case valued at up to $1,000,000. The conversion occurred on the client’s website after the user read content crafted by our SEO team.
- The primary campaign strategy emphasized Search Engine Marketing (SEM) to boost calls and form submissions.
- By concentrating on creating awareness for the firm in pertinent markets, the goal was to build recognition, ensuring a connection with the firm when opportunities for closer engagement emerged.
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Precision Targeting: Utilized geofencing to target custom zip codes in relevant neighborhoods, competitors, and key locations.
In navigating a fiercely competitive market, we deployed a multi-faceted strategy
In the quest for market dominance, we crafted a comprehensive strategy
Based on overall consumptions habits of the target as well as budget affordability in market, a digital-first, full-funnel strategy is still recommended over traditional media (i.e. cable, OOH, terrestrial radio).
The campaign underwent 2 renewals following its initial one-month run.
Our recommendation involved integrating Competitive Display Ads, Geofencing, and Pre-Roll Video to create an awareness campaign at the top of the sales funnel.
On-page optimizations were required for the site, focusing on industry-relevant keywords.
Recommending two key strategies: creating more content and performing on-site optimizations.
Enhancing keyword rankings for core terms related to each local dispensary, increasing geo-relevance across Florida and Pennsylvania.
The client faced hurdles in meeting marketing goals for each of their multiple locations.
