Healthcare – New Physician’s Office
Overview
Client
New Physician's Office
Campaign Length
2 years
Objectives
As a newly established physician entering a competitive market, the client aimed to boost phone calls, website traffic, and surgical bookings through the website crafted by our team.
Products Utilized
Pre-Roll Video, Streaming TV, Search Engine Marketing, Organic SEO, Local SEO
Results
3
calls per week BEFORE recommended strategy pivot
27
calls per week AFTER one month of recommended strategy pivot
Strategy & Solutions
- Following a month-long video campaign that consumed their entire budget, the client garnered a mere three phone calls weekly and lacked visibility on Google’s first page. Our team advocated for reallocating marketing funds towards a comprehensive strategy, encompassing Search Engine Marketing, Organic SEO, and Local SEO, which aligns more effectively with the client’s objectives and corresponds to consumer behavior and purchasing decisions.
- Recognizing consumer behavior and the intricacies of the buyer’s journey is imperative for crafting an effective advertising strategy. A multi-channel approach, featuring assets across various stages of the sales funnel, typically yields superior results and enhances return on investment (ROI). Implementing a holistic campaign strategy ensures alignment between goals and tactics, optimizing the allocation of advertising budgets for impactful outcomes.
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