Healthcare – Wellness & Weight Loss Center
Overview
Client
Wellness & Weight Loss Center
Campaign Length
8 Months
Total Investment
$10,000 (Ad Spend)
Objectives
Maximize reach and increase number of new member registrations
Products Utilized
Facebook Ads
Results
5,000+
clicks to the client’s website recorded
.58%
lifetime click-through rate
Strategy & Solutions
- Our recommendation involved leveraging Facebook to connect with potential customers.
- Diverse creative formats were employed to cater to various users, with the testimonial video and static lifestyle images proving most effective for this client.
- To reach the most qualified consumers, we implemented behavioral and demographic targeting, focusing on individuals with high household income and net worth who share an interest in fitness, wellness, and weight loss.
- The utilization of A/B testing for different creatives is crucial for identifying the format that resonates best with the target audience. Additionally, some creative formats may perform better on specific channels and within certain industries, emphasizing the importance of understanding user preferences for engagement.
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Precision Targeting: Utilized geofencing to target custom zip codes in relevant neighborhoods, competitors, and key locations.
In navigating a fiercely competitive market, we deployed a multi-faceted strategy
In the quest for market dominance, we crafted a comprehensive strategy
Based on overall consumptions habits of the target as well as budget affordability in market, a digital-first, full-funnel strategy is still recommended over traditional media (i.e. cable, OOH, terrestrial radio).
The campaign underwent 2 renewals following its initial one-month run.
Our recommendation involved integrating Competitive Display Ads, Geofencing, and Pre-Roll Video to create an awareness campaign at the top of the sales funnel.
On-page optimizations were required for the site, focusing on industry-relevant keywords.
Recommending two key strategies: creating more content and performing on-site optimizations.
Enhancing keyword rankings for core terms related to each local dispensary, increasing geo-relevance across Florida and Pennsylvania.
The client faced hurdles in meeting marketing goals for each of their multiple locations.
