Food & Beverage – Bar
Overview
Client
Bar
Objectives
As a recently established enterprise, this client sought to establish a competitive presence in the bustling day club scene of their city —a notably competitive market. Their objective was to enhance recognition for both their brand and the array of services offered, encompassing day clubs, pool parties, and EDM concert-related offerings.
Products Utilized
Organic SEO & Local SEO
Results
15%
more sessions
120%
more conversions
27%
more impressions
31%
increase in local direction clicks
5%
improvement in bounce rate
Strategy & Solutions
- Our Organic SEO and Local SEO expertise worked together to drive the business’ bottom line.
- We focused on creating useful content because the client’s website was quite new and didn’t have much information before they joined us.
- We regularly update the local online promotion to share current offers and appealing pictures, giving a quick look at the exciting things the client offers.
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Precision Targeting: Utilized geofencing to target custom zip codes in relevant neighborhoods, competitors, and key locations.
In navigating a fiercely competitive market, we deployed a multi-faceted strategy
In the quest for market dominance, we crafted a comprehensive strategy
Based on overall consumptions habits of the target as well as budget affordability in market, a digital-first, full-funnel strategy is still recommended over traditional media (i.e. cable, OOH, terrestrial radio).
The campaign underwent 2 renewals following its initial one-month run.
Our recommendation involved integrating Competitive Display Ads, Geofencing, and Pre-Roll Video to create an awareness campaign at the top of the sales funnel.
On-page optimizations were required for the site, focusing on industry-relevant keywords.
Recommending two key strategies: creating more content and performing on-site optimizations.
Enhancing keyword rankings for core terms related to each local dispensary, increasing geo-relevance across Florida and Pennsylvania.
The client faced hurdles in meeting marketing goals for each of their multiple locations.
