Food & Beverage – Specialty Grocery Store
Overview
Client
Specialty Grocery Store
Campaign Length
Five Months
Total Investment
$13,528
Objectives
In late March 2023, the family-operated grocery store successfully relocated to a more spacious venue. The upgraded store now boasts a deli, bakery, butcher shop, catering services, and a convenient carry-out food section. With a desire to expand their customer base and distinguish themselves from competitors, the client aimed to attract diverse demographic groups and identify new prospective customers.
Products Utilized
Programmatic Display, Geofencing, Facebook & Instagram, LocalOne SEO
Results
576
users to the website from display and geofencing
3,389
users to the website from Facebook
46
unique visiotrs to the client’s grocery store
88
total visitors to the clients grocery store
Strategy & Solutions
- During the first month (March), the Display and Device ID campaigns yielded 576 website users, achieving a remarkable click-through rate (CTR) of 0.24%—triple the national average for a Display campaign.
- In March, the Geofencing campaign contributed to 46 unique visitors to the gourmet grocery store, accumulating a total of 88 visits throughout the month.
- Our Facebook campaign delivered impressive results, garnering 3,389 website visits with an outstanding 6.47% CTR. This surpassed the average Facebook CTR of approximately 0.9%. The campaign also garnered 34 shares and 29 comments on our posts.
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