Food & Beverage – Online Specialty Grocery Store
Overview
Client
online specialty grocery store
Campaign Length
3 Months
Geography
large province in Canada
Total Investment
$3,120
Objectives
increase online sales and the number of new customers per month
Products Utilized
programmatic display
Results
20%
increases in sales over three months
$8
increase in average basket size (from $85 to $93)
55%
percentage of orders from new customers
25%
increase in overall site traffic
26.5%
increase in new website visitors
Strategy & Solutions
- The client aimed to captivate potential shoppers, encouraging them to click on their website and take specific actions, such as visiting the store or making online purchases.
- Leveraging Dominant Display, the campaign strategically targeted various online audiences, including online grocery shoppers, food enthusiasts, those with specialized food interests, individuals keen on gourmet food, premium brand consumers, and those interested in grocery delivery.
- Demographic targeting extended to individuals aged 25 to 54 with household incomes exceeding $50,000 per year, ensuring tailored ad delivery to a specific audience segment.
- Implementation of a pixel on the client’s website facilitated the tracking of user actions, such as visits to the “online order” page, providing valuable insights for campaign assessment.
- The Dominant blend of Programmatic Display, encompassing site and search retargeting, stands out as an optimal solution for businesses aiming to effectively convey their message to their target market anytime and anywhere.
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