Financial – Money Lender
Overview
Client
Money Lender
Objectives
The client aimed to enhance website traffic, ultimately resulting in increased loan submissions and inquiries for loan information.
Products Utilized
Organic SEO
Results
36.7%
more traffic
303.27%
increase in keyword visibility
9.97%
more calls
206.36%
goal completions from all traffic
Strategy & Solutions
- Over the past two years, the focus has been on generating relevant blog content and expanding service area pages to enhance geographic relevance in nearby cities. This content-driven approach resulted in a consistent number of closed loans, but the associated loan value increased by $12 million. The strategic emphasis on a particular region also led to a surge in loan requests, prompting the need for a second office.
- From an authority standpoint, our team diligently built out various content pages over the past year. A robust link strategy was pivotal as it bestowed relevance upon the pages. Strategic geo-related links, such as ‘Hard Money Lender Tucson,’ significantly elevated the authority of Tucson-specific pages, driving more loan requests from that Arizona area.
- The implementation of this link-building strategy correlated with improved keyword rankings for pertinent queries associated with specific loan offerings, resulting in a substantial increase in traffic and new users. In the last 6-8 months, the client experienced a significant business boost, prompting expansion into the Colorado market. The same content approach, including the creation of additional service area pages, is yielding positive results with increased loan activity and rising SERP rankings. This success has propelled the decision to open a new office in Colorado within the next 90 days.
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