Financial – Accounting Services Provider
Overview
Client
Accounting Services Provider
Campaign Length
One Year
Objectives
To boost online traffic, phone inquiries, and form submissions from potential customers in search of diverse accounting services.
Products Utilized
Search Engine Marketing
Results
$9.22
Overall cost-per-click before campaign
$1.71
Overall cost-per-click after campaign
10.36%
Conversion Rate
1 in 10
clicks led to a conversion
Strategy & Solutions
- We proposed a Search Engine Marketing (SEM) initiative, organizing ad groups according to the specific accounting service type (e.g., Personal Income Tax Services, Business Bookkeeping Services).
- To facilitate reporting, call tracking and conversion pixels were implemented on the client’s website, recording phone calls, leads, and site visits.
- The campaign saw multiple renewals, reflecting the client’s contentment with the achieved results.
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