Political – Political Candidate
Overview
Client
Political Candidate
Campaign Length
1 Day Email Campaign
Geography
Eastern US
Total Investment
$350
Objectives
Securing party votes in the impending election
Products Utilized
In-Market Email Marketing
Results
1058
Clicks
3.02%
Click through rate
6781
Email opens
19.4%
Open rate
15.6%
Clicks to open
Strategy & Solutions
- In-Market Email Marketing uniquely targets people who are extremely likely to be voting in the upcoming election, making it a powerful and efficient use of advertising budget.
- Many voters don’t make their final decisions until right before the election. Email marketing was used to reach members of the candidate’s party who were going to vote, but many not have decided on who yet.
- This blast strategically targeted zip codes that had many voters unsure if they would vote, but were likely yo vote for the candidate if they did. These emails were an inexpensive, but effective way to engage these voters, as shown by the open and click rates.
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