Political – Political Party
Overview
Client
Political Party
Campaign Length
2 Months
Geography
5 Zip Codes on the West Coast
Total Investment
$1,000
Objectives
Create brand awareness for party values & encourage citizens to contact the party
Products Utilized
Targeted Display
Results
44
Post Impressions Conversions
116
Post Click Conversions
135
Clicks
0.13%
Click-through Rate
Strategy & Solutions
- Targeted Display is a cost-effective way to target a very specific audience and keep your message in front of them no matter where they go on the internet.
- This was an accessible way for the party to get brand awareness about what their local party stands for, and to find interested citizens to get involved in party activities without being too overbearing on the audience.
- By specifically inviting citizens to contact the party and get involved, these ads foster a sense of local community and active participation, which is vital for building a strong support base.
Welcome to AdHound Media’s Case Studies page, where success stories come to life. Our journey through diverse industries demonstrates not only our versatility but our commitment to delivering unparalleled results. Dive into the world of strategic advertising and discover how AdHound Media transforms challenges into triumphs.
Precision Targeting: Utilized geofencing to target custom zip codes in relevant neighborhoods, competitors, and key locations.
In navigating a fiercely competitive market, we deployed a multi-faceted strategy
In the quest for market dominance, we crafted a comprehensive strategy
Based on overall consumptions habits of the target as well as budget affordability in market, a digital-first, full-funnel strategy is still recommended over traditional media (i.e. cable, OOH, terrestrial radio).
The campaign underwent 2 renewals following its initial one-month run.
Our recommendation involved integrating Competitive Display Ads, Geofencing, and Pre-Roll Video to create an awareness campaign at the top of the sales funnel.
On-page optimizations were required for the site, focusing on industry-relevant keywords.
Recommending two key strategies: creating more content and performing on-site optimizations.
Enhancing keyword rankings for core terms related to each local dispensary, increasing geo-relevance across Florida and Pennsylvania.
The client faced hurdles in meeting marketing goals for each of their multiple locations.
