JobSeekerID identifies passive job seekers and combines programmatic ads, geo‑fencing, paid search, and nurturing sequences to build a complete hiring funnel.
The Recruiting Landscape Has Shifted
Most job seekers today won’t fill out your application form. They browse your careers page and leave quietly. These passive job seekers are gold, and JobSeekerID helps you reach them.
According to SHRM, passive candidates make up 73 percent of the job market, and they require targeted sourcing and nurturing strategies to reach them
Why Your Hiring Funnel Needs Both Sides Covered
Active candidates are looking now: they search, they apply, they show intent.
Passive Job Seekers are currently employed and require subtle engagement. They need engagement in the form of brand awareness and nurturing before they consider a change.
JobSeekerID spans this full spectrum by identifying up to 50 percent of otherwise invisible visitors to your job section, then engaging them strategically.
Introducing JobSeekerID
- Anonymous visitor identification: We recognize between 30 to 50 percent of the anonymous visits to your Jobs page (visitors who might not apply).
- Real-time funnel: From a typical 500 monthly visits, that corresponds to 150 to 250 new candidate leads, delivered immediately with contact and demographic information.
- Multi‑touch nurturing: We deploy targeted engagement through:
- Five-step email journeys
- Facebook and Instagram retargeting
- Display Ads
- Direct mail postcards
How Digital Marketing Boosts Your Hiring
Display Retargeting & Behavioral Tags
Retargeting keeps your employer brand and active job posts in front of those who visited your jobs page, boosting recall and consideration.
Paid Search Campaigns
Ads targeting queries like “equipment sales manager jobs near me” capture active seekers right at the point of intent.
Geo‑fencing Around Events
SHRM reports that geofencing around career fairs, competitor workplaces, and industry events drives better response rates and cost‑effectiveness
Event‑Based Targeting
Target professionals who attended relevant events or training conferences and follow up immediately with personalized communications.
Strategic Recruiting Benefits
- Employer branding enriched through bounding presence across display, paid search, mobile ads and direct mail.
- Higher quality leads come naturally from passive candidates who already have experience and cultural fit
- Reduced hiring friction since there is less competition for passive candidates and more time to evaluate cultural fit and skills.
- Faster time to hire thanks to a warm talent pipeline already in place when roles open up .
Build Your Passive Job Seeker Community
SHRM emphasizes the power of building a talent community: an opt‑in pool of candidates who may not be ready to apply now but are likely to engage later.
JobSeekerID makes this easy by automatically adding identified visitors into nurtured sequences with ads and email, creating a true talent pipeline.
Contact us to see JobSeekerID in action
Sources:
How to Target Passive Job Seekers
Hiring strategy: Actively pursuing passive candidates
AdHound Media is a digital marketing agency. We help marketers eliminate wasted spend on disconnected tactics and replace them with strategic, data-driven campaigns that generate real leads, phone calls, and foot traffic.
